GBSB GLOBAL BUSINESS SCHOOL – Summer School

Foundations in AI and Digital Business

GENERATIVE AI APPLIED TO BUSINESS

Unleash the power of AI Technologies and Stay Ahead of the Competition

APPLY NOW
REQUEST A BROCHURE

GBSB Global Business School is redefining higher education to meet the demands of Industry 4.0 and face the challenges of the Fourth Industrial Revolution era, where cutting-edge technologies such as the Internet of Things (IoT), artificial intelligence (AI), and automation are reshaping our world.

In this era of digitalization, disruptive innovation, and rapid internationalization, we are driven by a shared belief in the power of entrepreneurship and cultural diversity. Our Business School serves as a catalyst, nurturing the aspirations of a new generation of socially responsible leaders who are equipped to thrive in an interconnected, dynamic environment.

AI Summer School by GBSB Global offers a hands-on course for those who want to master AI tools and apply them to their lives, work, and business processes.

Who is This Program For

This course is designed for professionals, managers, executives, students, and entrepreneurs who want to learn about generative AI and how it can be applied to their businesses or jobs.

No prior knowledge of AI is necessary, but a basic knowledge of English is a prerequisite. The course is taught by a team of expert professors from GBSB Global Business School.

Program Structure

Explore key aspects of the program structure, from core modules to hands-on learning experiences.

GENERATIVE AI APPLIED TO BUSINESS (Foundation Level)

1. Introduction to Artificial Intelligence
2. AI and Digital Business Ethics
3. AI in Business Strategy
4. Digital Transformation and Business Models
5. Startups and Innovation in the Digital Era
6. Digital Marketing and AI
7. Data Analytics in Business
8. Blockchain & Business
9. Careers in AI and Digital Business
Upon successful completion of the Summer Schools, students will receive a certificate and earn 4 ECTS credits. 

What You Will Learn

  • Core AI Concepts

    An introduction to what artificial intelligence is, its basic principles, and its practical applications in business, supported by hands-on workshops using current AI tools.

  • Ethics in AI

    A detailed look into the ethical dimensions of AI—covering topics like data privacy, algorithmic bias, and how to develop ethical AI strategies in a business context through discussions and group projects.

  • Digital Transformation & Business Strategy

    Insights into how digital transformation is reshaping business models, including lectures and case studies on leveraging AI to enhance customer experience and operational efficiency.

  • Data Analytics & Blockchain Technology:

    Practical sessions on how data analytics supports decision-making in business, alongside introductory workshops on blockchain technology and its potential use cases.

  • Innovation & Industry Exposure

    Engagement with the startup ecosystem and innovation hubs, including visits to tech companies and local incubators, which provide real-world context and application of digital business strategies.

Choose a Program

Use our Program Finder
  • Summer School

    Summer School AI 2025 in Barcelona

    Duration
    2 Weeks
    Location
    Barcelona
    Annual Intakes
    7 July 2025
    View Program
  • Summer School

    Summer School AI 2025 in Malta

    Duration
    2 Weeks
    Location
    Malta
    Annual Intakes
    Upon Request
    View Program

Campus

Barcelona

Malta

Student Stories

I wanted to have a unique experience, travel abroad, and go to a school that really focused on putting your knowledge into practice. In Belgium, my education was very theoretical, but I wanted more practical experience. I’m launching my own brand very soon, and I thought learning about digital would definitely help me in the process.

Tomas van A., Belgium.

Attending GBSB Global’s Summer School in Spain was an eye-opening experience. Over two weeks, I explored the world of generative AI tools and learned how they’re shaping the future of business and innovation. The program was hands-on and interactive, allowing me to experiment with AI-driven solutions and see their real-world applications. Plus, connecting with students from around the world made the experience even more inspiring. It was the perfect way to spend my summer while gaining valuable skills for the future.

Jad Mansour, Lebanon

Make an enquiry

Our team is here to help you find the right direction and make the most of your opportunities.

This field is for validation purposes and should be left unchanged.