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Strategic Marketing Course

Develop strategies that align with consumer behaviour, brand positioning, and global market trends.

This course examines major forces impacting marketing strategy, such as external environment, consumer behaviour, changing target markets and digital developments, and provides students with knowledge, skills and competencies in a range of techniques required to direct the strategic marketing planning process such as strategic analysis, implementation and marketing control.

Topics include diagnosing marketing challenges, identifying opportunities and developing a marketing strategy. Upon completion of the Strategic Marketing Course students will demonstrate capability in using knowledge and skills of strategic marketing to evaluate market opportunities and propose appropriate marketing strategies to achieve competitive advantage in a variety of global and dynamic market contexts.

Key Information

Duration

3 months

Languages

English

Location

Malta
Online

Annual Intakes

April

Format

Face-to-face
Online

Tuition Fee

€ 580

Qualification

Higher Education Program: Award in Strategic Marketing (Management)

Accreditation Status: An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012).

MQF/EQF Level: MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.

Number of ECTS Credits: 6 ECTS

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Rankings & Achievements

_#1

Executive and Top Management Programs

Listed by Forbes Spain in 2024.

Stars by QS Stars Ranking System

Awarded as a Five Stars Business School in Online Education, Teaching, Employability and Overall.

1st

Microsoft Showcase School

First Business School Recognized as Showcase School for it’s Digital Learning Environment.

Average Rank of Our Programs

In 2024 Our Programs Were Listed as Top 5 in Spain by El Mundo and Financial Magazine.

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FAQs

This course is delivered once a week in the evenings from 17.30 to 20.30 at GBSB Global’s campus in Birkirkara, Malta.

The course is also available online with a flexible schedule.

The official certification will be awarded to students only if they meet the following requirements:

Have earned a Bachelor’s degree (or its equivalent) or higher
Provide proof of English language proficiency

If you are unable to provide these documents, you may still join the course as a free listener, and receive a certificate of participation.

The entry profile should include one of the following:

European three-year initial degree or a recognised equivalent at EQF/MQF Level 6 (180 ECTS minimum);
A foreign undergraduate degree from outside the EHEA equivalent to EQF/MQF Level 6 and 180 ECTS minimum;

Alternative Entry Routes

Alternative entry routes are available for applicants who do not possess the standard entry qualifications but have certain appropriate skills and experience and subject knowledge. These are detailed in the IQA Manual of GBSB Global within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”.

The Admissions Committee may consider applications from suitably qualified students currently attending other universities, applicants who have achieved a lower level award, or applicants seeking admission based on Recognition of Prior Learning (RPL).

Proof of Proficiency in the English Language:

Native English speaker;
TOEFL – Minimum score: 232 (computer-based), 90 (internet-based), or 576 (paperbased);
IELTS – Minimum score: 6.5;
Cambridge ESOL – Level 1;
Cambridge CPE and CAE – Minimum score: 176;
Duolingo English Test (DET) – Minimum score: 120;
Pearson Test of English (PTE) – Minimum score: 61;
English as the language of instruction during previous studies in the formal educational system. The student must have completed at least one year of classes taught in English.Taking English language classes alone is not sufficient;
Internal English proficiency testing at GBSB Global.

NOTE: Formal English proficiency test score certificates must be no older than 2 years.