Online Master in Digital Marketing

Learn the Functional Areas of Business

Operations Management (6 ECTS)
Finance for Management (8 ECTS)

Develop a Truly Global Marketing Strategy

Strategic Management and Analytics (8 ECTS)
Economics and Geopolitics (6 ECTS)
Strategic Marketing (6 ECTS)

Boost Marketing Growth with Digital Transformation and Business Intelligence

Digital Transformation, Innovation and Technology (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)

• Digital Economy and Its New Driving Forces
• Digital Strategy and Transformation
• Drucker’s 7 Sources of Innovation, Open Innovation
• Strategic Approaches to Managing Innovation
• Disruption Theory
• Digital Transformation Journey
• Analytics Tools and Machine Learning (ML) Tools and Techniques
• Artificial Intelligence (AI)
• Big Data Landscape Architecture
• Future of Business Intelligence
• Internet of Things (IoT)
• Data-driven Business Models (DDBM)

Harness the Power of Social Media Marketing to Capture Today’s Customers

Social Media Marketing (6 ECTS)

• Social Media Marketing Strategy
• Social Media Communication Plan
• Types of Social Media, Professional Use and Advertising
• Digital Branded Content and Digital Storytelling
• Viral Marketing and Communication
• Analytical Tools for Social Media

Leverage Web and Mobile Marketing to Build E-Commerce and Drive Sales

Web and Mobile Marketing (6 ECTS)
E-Commerce and Digital Customer Loyalty (6 ECTS)

• Ecosystems in the Web and Mobile Market
• Data Protection and Privacy Issues in Web and Mobile Marketing
• User Experience (UX), Responsive Design and Customer Journey
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email Marketing
• Appstore Search Optimization (ASO)
• Monetization Approaches in Mobile Marketing
• Omnichannel Marketing
• B2B and B2C Digital Business Models in E-commerce
• E-commerce Technology Requirements
• Customer Acquisition in E-commerce
• Designing a Customer Loyalty Program
• Marketing Automation
• E-commerce Personalization Strategies
• E-commerce Gamification

Sum Up Your Skills and Leadership with a Comprehensive Final Project

Final Project (20 ECTS)

A Final Project (Capstone) is a multifaceted assignment that serves as a culminating academic and intellectual experience for Master students. Students take what they have learned throughout the course of their Master’s program and apply it to examine a specific idea/problem within their area of specialization. A Final Project involves the identification of an existing problem in a real-world setting and the application of learned skills and methods to develop a solution that addresses the problem directly. There are several options among which students can choose for developing their Final Project: either it may be geared toward research or may be more oriented toward problem-solving. Solutions offered by students are usually interactive and realistic, meaning they can be implemented and used either in professional life or in further research and study.