Online Master in Digital Business and Innovation

Improve Business Performance by Evolving Digital Business Strategy & Transformation

Strategic Management and Analytics (8 ECTS)
Digital Transformation, Innovation and Technology (6 ECTS)

• Strategic Management, Planning and Structure
• Strategic Approaches to Analyzing the Position of an Organization
• Data and Strategy
• Digital Economy and Its New Driving Forces
• Digital Strategy and Transformation
• Drucker’s 7 Sources of Innovation, Open Innovation
• Strategic Approaches to Managing Innovation
• Disruption Theory
• Digital Transformation Journey

Create and Implement Multi-Sided Adaptable Digital Business Models

Digital Business Models for the New Economy (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)

• The architecture of Digital Business Models
• The Tools Required to Design a Digital Business Model
• Design Thinking Model
• Lean Start-up Concepts
• Business Model Digitalization
• Main Machine Learning (ML) Techniques
• Artificial Intelligence (AI)
• The Fundamentals of Information Management

Digitalize Business Processes and Operations

Supply Chains 4.0 for Digital Consumers (6 ECTS)
Operations Management (6 ECTS)

• Retail and E-Commerce Supply Chain and Omnichannel Operations
• Customer Service Operations Management
• Last Mile and Reverse Logistics
• Transformation of Supply Chains
• Implication, Components and Applications for Supply Chains 4.0
• Digitisation of the Supply Chain
• Selecting and Using Data and Analytics for Decision-Making

Learn About Digital Ecosystems and Promote a Digital Business

Digital Platforms and Ecosystems (6 ECTS)
Web and Mobile Marketing (6 ECTS)

• Platform Economy and Businesses
• Key Challenges When Designing a Digital Platform Strategy
• Multi Sided Platform
• Ecosystem-focused Framework
• Ecosystems in the Web and Mobile Market
• Data Protection and Privacy Issues in Web and Mobile Marketing
• Governance Challenges (Openness/ Accessibility of the Platform)
• User Experience (UX), Responsive Design and Customer Journey
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email Marketing
• Appstore Search Optimization (ASO)
• Monetization Approaches in Mobile Marketing
• Omnichannel Marketing

Apply Your Theoretical and Practical Knowledge of Digital Business Management in an Exhaustive Final Project

Final Project (20 ECTS)

A Final Project (Capstone) is a multifaceted assignment that serves as a culminating academic and intellectual experience for Master students. Students take what they have learned throughout the course of their Master’s program and apply it to examine a specific idea/problem within their area of specialization. A Final Project involves the identification of an existing problem in a real-world setting and the application of learned skills and methods to develop a solution that addresses the problem directly. There are several options among which students can choose for developing their Final Project: either it may be geared toward research or may be more oriented toward problem-solving. Solutions offered by students are usually interactive and realistic, meaning they can be implemented and used either in professional life or in further research and study.