Master in Management in Barcelona
Shape the Next Chapter of Global BusinessStep into the dynamic world of global business with GBSB Global’s Master in Management in Barcelona—a program designed for ambitious professionals eager to develop a well-rounded business acumen. Set against the backdrop of Europe’s thriving innovation hub, this program empowers you with strategic decision-making, leadership, and digital transformation expertise, essential for navigating today’s complex business landscape. With a customizable curriculum, you can tailor your learning experience by selecting electives across various specializations—from digital business and entrepreneurship to finance and supply chain management. Whether you aspire to lead a startup, manage international operations, or drive digital innovation, this degree provides the versatility and practical exposure to make it happen.
This Master in Management program has been recognized among the best by the QS Business Master’s Rankings 2025.
Key Information
Duration
Languages
Location
Annual Intakes
January
April
Format
Tuition Fee
Program Highlights
Why study the Master in Digital Marketing in Barcelona?
Globally Recognized Degree
Earn an official Master’s degree accredited by the Department of Education of the Government of Catalonia and the Malta Further & Higher Education Authority.
Future-Proof Education
Engage with renowned industry experts, apply cutting-edge analytics and business intelligence tools, and gain hands-on experience.
Real-World Industry Experience
Take part in company visits, executive meetings, and learning-by-doing sessions with top digital marketing professionals and industry leaders.
Internship & Career Support
Explore internship opportunities on our Career Portal, connect with top employers, and kick-start your career with support from our Career Services team.
Vibrant Student Life
Join social events, build global connections, and experience the city’s dynamic culture, energetic beach life, and lifestyle in international Barcelona.
Our Accreditations, Rankings & Global Recognitions
Discover the certifications and achievements that set our GBSB Global Business School apart, ensuring the highest standards in business education.
Program Structure
GBSB Global Master of Science (MSc) in Management degree offers a highly customized program that equips graduates with specialized knowledge and skills to enter the dynamic global business arena.
As part of the Master in Management program, students have the opportunity to secure internships with top local and international companies. This provides them with valuable exposure to best business practices and an opportunity to gain a first-hand understanding of the current digital challenges and new realities facing organizations today.
FALL (SEPTEMBER-DECEMBER)
Modules
| Strategic Management and Analytics | 8 ECTS |
| Economics and Geopolitics | 6 ECTS |
| Digital Transformation, Innovation and Technology | 6 ECTS |
| Effective Teamwork and Project Management | 6 ECTS |
| Total | 26 ECTS |
WINTER (JANUARY-MARCH)
Modules
| Finance for Management | 8 ECTS |
| Operations Management | 6 ECTS |
| ELECTIVE I | 6 ECTS |
| ELECTIVE II | 6 ECTS |
| Total | 26 ECTS |
SPRING (APRIL-JUNE)
Modules
| Strategic Marketing | 6 ECTS |
| ELECTIVE III | 6 ECTS |
| ELECTIVE IV | 6 ECTS |
| Total | 18 ECTS |
CAPSTONE FINAL PROJECTS
| A Final Project involves the identification of an existing problem in a real world setting and the application of learned skills and methods to develop a solution that addresses the problem directly. There are several options of developing Final Project: either it may be geared toward research or may be more oriented toward problem solving | |
| Total | 20ECTS |
Improve Your Soft Skills And Lead With Purpose
Effective Teamwork and Project Management (6 ECTS)
Understand All The Functional Silos Within Business
Operations Management (6 ECTS)
Finance for Management (8 ECTS)
Compile Innovative Global Marketing Strategies
Strategic Marketing (6 ECTS)
Use Business Intelligence To Boost Market Growth And Inspire Digital Transformation
Digital Transformation, Innovation and Technology (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)
- Digital Economy and Its New Driving Forces
- Digital Strategy and Transformation
- Drucker’s 7 Sources of Innovation, Open Innovation
- Strategic Approaches to Managing Innovation
- Disruption Theory
- Digital Transformation Journey
- Analytics Tools and Machine Learning (ML) Tools and Techniques
- Artificial Intelligence (AI)
- Big Data Landscape Architecture
- Future of Business Intelligence
- Internet of Things (IoT)
- Data-driven Business Models (DDBM)
Attract The Attention Of Your Customers With Powerful Social Media Marketing
Social Media Marketing (6 ECTS)
- Social Media Marketing Strategy
- Social Media Communication Plan
- Types of Social Media, Professional Use and Advertising
- Digital Branded Content and Digital Storytelling
- Viral Marketing and Communication
- Analytical Tools for Social Media
Apply Your Skills To Building An Ecommerce Project That Will Drive Sales And Prove Your Digital Expertise
Web and Mobile Marketing (6 ECTS)
E-Commerce and Digital Customer Loyalty (6 ECTS)
- Ecosystems in the Web and Mobile Market
- Data Protection and Privacy Issues in Web and Mobile Marketing
- User Experience (UX), Responsive Design and Customer Journey
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Appstore Search Optimization (ASO)
- Monetization Approaches in Mobile Marketing
- Omnichannel Marketing
- B2B and B2C Digital Business Models in E-commerce
- E-commerce Technology Requirements
- Customer Acquisition in E-commerce
- Designing a Customer Loyalty Program
- Marketing Automation
- E-commerce Personalization Strategies
- E-commerce Gamification
Sum Up Your Skills And Leadership With A Comprehensive Final Project
Final Project (Capstone)
Cap off your Master in Digital Marketing with the Capstone Project. This undertaking is a comprehensive assessment of all the attained skills and knowledge from the Master program. Students are tasked with identifying a real-world scenario within their expertise that requires a credible solution. Sourcing the relevant solutions calls for applying said knowledge and expertise into models that could either focus on theory or practical scenarios. The characteristic solutions offered by students are usually interactive and realistic, able to be implemented and used either in professional life or in further research and study.
Qualification
GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and delivers postgraduate diplomas (a minimum of 62 ECTS, EQF/MQF Level 7) face-to-face from our campus in Barcelona, Spain. Once you’ve met the requirements of an exit award, terminate your studies by proceeding to the Master of Science in Management (Digital Marketing) (90 ECTS, EQF/MQF Level 7) studies, by completing the last quarter of your studies online.
Higher Education Program: Postgraduate Diploma in Management
Accreditation Status: An officially recognized and state-accredited qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by MFHEA (License number: 2020-012)
MQF/EQF Level: MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning
Number of ECTS Credits: A minimum of 62 ECTS
Master of Science (MSc) in Digital Marketing (90 ECTS, EQF/MQF Level 7), an officially recognized and state-accredited qualification awarded by GBSB Global Business School in Malta, licensed as Higher Education Institution by MFHEA (License number: 2020-012)
Apply for this course
Apply for Master program and gain essential skills for global business success. Take the next step towards a rewarding career, start your application today!
Barcelona Campus
Located in the center of an exciting metropolis, GBSB Global Business School in Barcelona calls the Eixample neighborhood home. Our campus is situated just off the bustling Aragó Street, in a contemporary building with modern classrooms and advanced technologies, designed to support students’ higher learning.
Student Story
Admissions Information
To be eligible for admission to the Master in Digital Marketing in Barcelona, you must
- Have a Bachelor’s degree (or equivalent) or higher; be in the process of finalizing your Bachelor’s degree (or equivalent), or demonstrate a high level of relevant professional experience.
- Demonstrate proficiency in the English language.
- Complete all required forms for admission and submit all required documentation.
Provide Proof of Proficiency in the English Language
- English as a native language;
- TOEFL – Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
- IELTS – Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- GBSB Global’s internal English proficiency test.
Submit all required admissions forms and documents
- Contact the Admissions Office by filling out an online application or by speaking with a representative.
- An admissions officer will schedule an interview with you.
- Submit the materials required by the program of your choice.
- Enroll and confirm your place.
Tuition Fee
The Total Fee for the Program is € 15 900. The fee includes application, enrollment and administrative fees.
Special offers and scholarships are available for early applicants and winners of scholarship competitions.
Resources
Explore detailed resources that cover the program structure, learning outcomes, and more. Download our brochure and other materials to learn more about this program.
Program Brochure
Learning Outcomes
Program Outline
Academic Calendar
Application Guidelines
The program has already had a great impact on me. My study habits are much better, my confidence has grown, and I’ve developed a stronger understanding of different cultures.
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