Master in Digital Business and Innovation in Barcelona
Drive Innovation in the Digital EraThe Master in Digital Business and Innovation in Barcelona equips you with the expertise to thrive in a rapidly evolving digital landscape. Designed for forward-thinking professionals, this program develops key competencies in digital marketing, big data analytics, online strategy, and business transformation. Learn from industry experts and gain hands-on experience through real-world projects, preparing you to lead digital initiatives and drive innovation. Based in Barcelona, a global hub for technology and entrepreneurship, this program connects you with top professionals and international networks, positioning you at the forefront of digital business evolution.
GBSB Global Business School is recognized among the Top 10 Digital Business Schools in Spain by The Financial Magazine National Rankings 2024. Evaluated against over 400 institutions, this ranking highlights our commitment to academic excellence, innovative programs, and strong industry connections. As a student, you will benefit from a globally recognized institution that provides the skills, knowledge and network to thrive in the evolving digital business landscape.
Key Information
Duration
Languages
Location
Annual Intakes
January
April
Format
Tuition Fee
Program Highlights
Why study Master in Digital Business and Innovation in Barcelona?
Globally Recognized Degree
Graduate with an officially accredited Master’s degree, ensuring credibility and career opportunities worldwide.
Lead Digital Innovation
Master AI, big data, and automation to drive business transformation in a fast-evolving digital landscape.
Strategic & Leadership Skills
Develop practical expertise in strategic management, finance, and project leadership for digital businesses.
Master Digital Business Models
Design innovative digital business models using design thinking, lean startup methodology, and business intelligence techniques.
Hands-On Industry Experience
Engage in real projects, company visits, and a capstone assignment, collaborating with international digital business experts.
Our Accreditations, Rankings & Global Recognitions
Discover the certifications and achievements that set our GBSB Global Business School apart, ensuring the highest standards in business education.
Program Structure
Learn The Core Concepts Of Digital Business Strategy & Transformation
Digital Transformation, Innovation and Technology (6 ECTS)
- Digital Economy and Its New Driving Forces
- Digital Strategy and Transformation
- Drucker’s 7 Sources of Innovation, Open Innovation
- Strategic Approaches to Managing Innovation
- Disruption Theory
- Digital Transformation Journey
Design And Integrate Comprehensive Digital Business Models & Use Business Intelligence In Managing a Digital Business
Digital Business Models for the New Economy (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)
- The Architecture of Digital Business Models
- The Tools Required to Design a Digital Business Model
- Design Thinking Model
- Lean Start-up Concepts
- The Fundamentals of Information Management
- Business Model Digitalization
- Main Machine Learning (ML) Techniques
- Artificial Intelligence (AI)
Digitalize Business Processes and Operations
Supply Chains 4.0 for Digital Consumers (6 ECTS)
Operations Management (6 ECTS)
- Retail and E-Commerce Supply Chain and Omnichannel Operations
- Customer Service Operations Management
- Last Mile and Reverse Logistics
- Transformation of Supply Chains
- Selecting and Using Data and Analytics for Decision-Making
- Implication, Components and Applications for Supply Chains 4.0
- Digitization of the Supply Chain
Navigate Digital Platforms By Using Web And Mobile Marketing For a Digital Business
Digital Platforms and Ecosystems (6 ECTS)
Web and Mobile Marketing (6 ECTS)
- Platform Economy and Businesses
- Key Challenges When Designing a Digital Platform Strategy
- Multi Sided Platform
- Ecosystem-focused Framework
- Ecosystems in the Web and Mobile Market
- Data Protection and Privacy Issues in Web and Mobile Marketing
- Governance Challenges (Openness/ Accessibility of the Platform)
- Omnichannel Marketing
- User Experience (UX), Responsive Design and Customer Journey
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Appstore Search Optimization (ASO)
- Monetization Approaches in Mobile Marketing
Get Skilled In Professional Leadership, Project Management And Financial Performance Control
Effective Teamwork and Project Management (6 ECTS)
Finance for Management (8 ECTS)
Develop the Right Tactics With Strategic Management and Understand Global Economy & Geopolitics
Economics and Geopolitics (6 ECTS) (Online)
Strategic Management and Analytics (8 ECTS) (Online)
- Principles of Behavioral Economics
- Geopolitics and Geo-economics Methodologies
- Causes of Globalization
- Data and Strategy
- Strategic Management, Planning and Structure
- Strategic Approaches to Analyzing the Position of an Organization
Use Your Knowledge Of Digital Business Management In a Comprehensive Final Project
Final Project (Capstone)
To graduate with the Master in Digital Business and Innovation, students must participate in the Final Capstone Project. This multilayered task is a comprehensive test of the knowledge and skills that learners have attained during their Master program. Each graduate must identify a common real-world problem within their area of expertise. Then, using their specialized skills and know-how – must work to develop feasible solutions to the problem. The solutions could be theoretical or practical, with a focus on interactivity and realistic ideas that could easily be translated into professional life or further research and study.
Qualification
GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and delivers postgraduate diplomas (a minimum of 62 ECTS, EQF/MQF Level 7) face-to-face from our campus in Barcelona, Spain. Once you’ve met the requirements of an exit award, terminate your studies by proceeding to the Master of Science in Management (Digital Marketing) (90 ECTS, EQF/MQF Level 7) studies, by completing the last quarter of your studies online.
Higher Education Program: Postgraduate Diploma in Digital Business and Innovation
Accreditation Status: An officially recognized and state-accredited qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by MFHEA (License number: 2020-012) and accredited by the Government of Catalonia’s Department of Education (Centre Number: 08077794)
MQF/EQF Level: MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning
Number of ECTS Credits: A minimum of 62 ECTS
Master of Science (MSc) in Management (Digital Business and Innovation) (90 ECTS, EQF/MQF Level 7), an officially recognized and state-accredited qualification awarded by GBSB Global Business School in Malta, licensed as Higher Education Institution by MFHEA (License number: 2020-012)
Apply for this course
Apply for a Master’s program and gain the skills you need to succeed in global business. Take the next step toward a rewarding career and apply today!
Barcelona Campus
GBSB Global Business School in Barcelona is located in the heart of an exciting metropolis, in the Eixample district, just off the bustling Aragó Street. The campus is housed in a contemporary building with modern classrooms and advanced technologies designed to support students’ higher learning.
Student Story
Admissions Information
To be eligible for admission to the Master in Digital Business and Innovation in Barcelona, you must
- Have a Bachelor’s degree (or equivalent) or higher; be in the process of completing your Bachelor’s degree (or equivalent), or have a high level of relevant work experience.
- Demonstrate proficiency in the English language.
- Complete all required admissions forms and submit all required documentation.
Provide Proof of Proficiency in the English Language
- English as a native language;
- TOEFL – Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
- IELTS – Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- Pass GBSB Global’s internal English proficiency test.
Submit all required admissions forms and documents
- Contact the admissions office by filling out an online application or by speaking with a representative.
- An admissions officer will schedule an interview with you.
- Submit the documentation required by the program of your choice.
- Enroll and confirm your place.
Tuition Fees
The Total Fee for the Program is € 15 900. The fee includes application, enrollment and administrative fees.
Special offers and scholarships are available for early applicants and winners of scholarship competitions.
Apply for this course
Apply for a Master’s program and gain the skills you need to succeed in global business. Take the next step toward a rewarding career and apply today!
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