Business Bachelor with Digital Marketing in Madrid
Study Business Administration and Immerse yourself in the World of Digital Marketing Strategies in Madrid’s Innovative Business Hub.The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Madrid offers GBSB Global students a holistic education that delves deep into today’s digital marketing skills and strategies.
Immerse yourself in on-campus learning in Madrid and explore critical thinking and specialized theories, among other key concepts. The Bachelor of Arts in Business with Digital Marketing in Madrid lays a solid foundation of business skills firmly rooted in the field of digital marketing. Hands-on learning is integral to this program, with modules covering SEO strategy, website optimization, digital advertising, product development, and market analysis.
Throughout this innovative BA program, students are encouraged to focus on specific areas of interest while gaining a comprehensive business education with a strong digital focus. Stay abreast of the latest trends in digital innovation, reinforce theoretical knowledge with practical applications, cultivate agile thinking, all while seamlessly adapting to the contemporary remote landscape that the world faces today. This program hones students’ skills through real-world digital marketing projects, case studies, networking opportunities with professionals, and exposure to the latest digital applications and simulations.
Key Information
Duration
Part Time 4 + Up to 2 Years
Languages
Location
Annual Intakes
January
April
Format
Tuition Fee
Program Structure
Explore key features of the campus, from digital-focused electives to industry-expert faculty and networking opportunities.
1st YEAR: COMPULSORY (60 ECTS)
| Global Business Environment | 7 ECTS | |||
| Business Communication | 6 ECTS | |||
| Introduction to Digital Entrepreneurship and Innovation | 7 ECTS | |||
| Fundamentals of Marketing in the Digital Era | 13 ECTS | |||
| Principles of Accounting | 7 ECTS | |||
| Business Law in a Digital Context | 7 ECTS | |||
| Business Math and Statistics | 13 ECTS | |||
| Possible Exit Award Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5) Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5) |
2nd YEAR: COMPULSORY+ SPECIALIZATION (60 ECTS)
| Leadership, Human Resources and Organisation (6 ECTS) | 13 ECTS |
| Managerial Accounting | 6 ECTS |
| Leadership and Organizational Behavior | 6 ECTS |
| Starting a New Digital Business | 7 ECTS |
| Business Economics | 7 ECTS |
| Business Research Methods | 6 ECTS |
| Elective 1 | 4 ECTS |
| Elective 2 | 4 ECTS |
| Elective 3 | 7 ECTS |
| Possible Exit Award Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5) |
3rd YEAR: COMPULSORY + SPECIALIZATION (60 ECTS)
| Professional and Career Development | 6 ECTS |
| Innovative and Creative Thinking | 4 ECTS |
| Corporate Finance | 7 ECTS |
| Disruptive Technologies for Innovation and Change | 13 ECTS |
| Elective 1 | 4 ECTS |
| Elective 2 | 4 ECTS |
| Elective 3 | 7 ECTS |
| Undergraduate Dissertation | 15 ECTS |
| Final Qualification Bachelor of Business Administration and Digital Innovation (180 ECTS, MQF/EQF Level 6) |
List of Electives – Digital Marketing (45 ECTS)
| Digital Branding | 7 ECTS |
| Management of Retail and Electronic Distribution Channels | 4 ECTS |
| Pricing Strategies and Digital Products | 4 ECTS |
| E-Commerce Development | 7 ECTS |
| Sales Management | 4 ECTS |
| Consumer Behavior and Emerging Technologies | 4 ECTS |
| Dissertation in the area of Digital Marketing | 15 ECTS |
| Final Qualification Bachelor of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, MQF/EQF Level 6) |
TAILOR YOUR STUDIES WITH A MULTITUDE
OF OPTIONS DURING YEAR 3 OF YOUR DEGREE
OPTION 1: TRAVEL ABROAD YEAR 3 – STUDY ABROAD AT OUR MALTA СAMPUS Top-up your international experience with an additional study destination in Europe. Choose to complete your third year on our campus in Birkirkara, Malta. Graduate with an officially recognized, state-accredited Bachelor of Business Administration and Digital Innovation degree. WHAT DEGREE WILL YOUR EARN? Higher Education Program: Bachelor of Business Administration and Digital Innovation (MQF/EQF Level 6). An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012). MFHEA deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning. | |
OPTION 2: GO DIGITAL YEAR 3 – APPRECIATE THE CONVENIENCE OF OUR ONLINE CAMPUS Find the perfect balance between your academic life and other obligatory commitments. Switch to our Online Campus in your final year of Bachelor studies, allowing for a much greater flexibility enabling you to customize your learning schedule according to personal needs and time constraints. Graduate with an officially recognized, state-accredited Bachelor of Business Administration and Digital Innovation degree. WHAT DEGREE WILL YOUR EARN? Higher Education Program: Bachelor of Business Administration and Digital Innovation (MQF/EQF Level 6). An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012). MFHEA deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning. | |
OPTION 3: CONTINUE TO ENJOY (BARCELONA OR MADRID) & GAIN PRACTICAL EXPERIENCE YEAR 3 – ONLINE CAMPUS + (BARCELONA OR MADRID CAMPUS) Enrich your academic qualification with an additional Diploma in Applied Business Innovation on top of your Bachelor’s degree. Students who decide to stay in Barcelona during their Year 3 studies have an opportunity to gain practical experience by pursuing further professional development with an additional Diploma in Applied Business Innovation. WHAT DEGREE WILL YOUR EARN? Higher Education Program: Bachelor of Business Administration and Digital Innovation (MQF/EQF Level 6). An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012). MFHEA deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning. ADDITIONAL QUALIFICATIONS Professional Program: Diploma in Applied Business Innovation. A private professional qualification awarded by GBSB Global Business School in Spain certifying successful completion of additional training and mentorship sessions (and vocational internship hours, if applicable). | |
| Fundamentals of Finance | |
Qualification
GBSB Global Business School is authorized by the Department of Education, Science, and Universities of the Madrid Regional Government as a Foreign Educational Center in Spain with the code 28082198 to offer the Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5) face-to-face from our campus in Madrid. Once you’ve obtained your Undergraduate Higher Diploma in Business Administration and Digital Innovation, you can tailor your final year to suit your needs, culminating in your Bachelor (B.A.) of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, EQF/MQF Level 6) delivered by GBSB Global Business School either in Madrid, Online, in Malta, or in our Barcelona campus to combine your online studies with an additional Diploma in Applied Business Innovation.
Higher Education Program: Undergraduate Higher Diploma in Business Administration and Digital Innovation
Accreditation Status: An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012).
MQF/EQF Level: MFHEA deems this qualification to be at Level 5 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.
Number of ECTS Credits: 120 ECTS
As an international student, GBSB Global offers a truly diverse experience that has pushed me out of my comfort zone. By studying for my Bachelor’s degree, I can now focus my career towards sports management in Europe or at home.
I have successfully balanced both my studies and my training and look forward to making good use of my time studying for my Bachelor’s degree.
Admissions Information
Our Bachelor program is designed for motivated students who want to build a strong foundation in business and leadership in a global environment. To ensure academic excellence, applicants must meet specific admission requirements, including educational background, language proficiency, and other key criteria.
This section outlines the qualifications and steps required for admission.
Academic Qualification Requirements
For admission to the first year of the program, students should have completed
- A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C or D;
- International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects;
- GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D;
- AP Program;
- Other high school diploma or equivalent (other education systems).
Provide Proof of English Language Proficiency
- English as a native language;
- TOEFL – Minimum score: 213 (computer based), 79/80 (internet
based), or 550 (paper based); - IELTS – Minimum score: 6.0;
- Cambridge ESOL, Certificate in Advanced English (CAE) –
Minimum score: C; - English as the language of instruction during previous
studies in the formal education system; - Pass GBSB Global’s internal English Level Test.
Alternative Entry Routes
Alternative entry routes are available for applicants who
do not meet the standard entry qualifications, but have certain
skills, experience and subject knowledge. These are
are detailed in GBSB Global’s IQA manual within the
“Policies for Admission of Transfer Students and Recognition of
Prior Learning”.
The Admissions Committee may consider applications from
suitably qualified students currently attending other universities,
applicants who have earned a lower-level award, or applicants
who seek admission on the basis of Recognition of Prior Learning (RPL).
Submit all required admissions forms and documents
- Contact the Admissions Office by filling out an online application or by speaking with a representative.
- An admissions officer will schedule an interview with you.
- Submit the documentation required by the program of your choice.
- Enroll and confirm your place.
Tuition Fees
The Total Fee for the Program is € 13 900. The fee includes application, enrollment and administrative fees.
Special offers and scholarships are available for early applicants and scholarship competition winners.
Apply for this program
Apply for the Business Bachelor at GBSB Global and gain essential skills for global business success. Take the next step towards a rewarding career and apply today!
Program Highlights
Explore key features of the program, from digital-focused electives to industry-expert faculty and networking opportunities.
Accredited & Certified Degree
GBSB Global degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA and ASIC.
Exciting Student Life
Beyond academics, the campus life includes social gatherings, city tours, and student sports clubs, creating a truly international and enriching environment.
Industry-Experienced Faculty and Speakers
Every faculty member at GBSB Global has professional and practical experience in the area they teach.
Hands-on Lectures & Group Projects
The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
Workshops
New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity, and help them bring their ideas to life.
Choose a Program
- Undergraduate
Bachelor of Business Administration and Digital Innovation with Management in Madrid
Duration
Full Time – 2 + 1 Years Part Time – 4 Years + Up to 2 YearsLocation
MadridAnnual Intakes
Oct, Jan, Apr - Undergraduate
Bachelor of Business Administration and Digital Innovation with Digital Marketing in Madrid
Duration
Full Time – 2 + 1 Years Part Time – 4 Years + Up to 2 YearsLocation
MadridAnnual Intakes
Oct, Jan, Apr - Undergraduate
Bachelor of Business Administration and Digital Innovation with Digital Entrepreneurship in Madrid
Duration
Full Time – 2 + 1 Years Part Time – 4 Years + Up to 2 YearsLocation
MadridAnnual Intakes
Oct, Jan, Apr - Undergraduate
Bachelor of Business Administration and Digital Innovation with Finance & FinTech in Madrid
Duration
Full Time – 2 + 1 Years Part Time – 4 Years + Up to 2 YearsLocation
MadridAnnual Intakes
Oct, Jan, Apr - Undergraduate
Bachelor of Business Administration and Digital Innovation with Sports and eSports Management in Madrid
Duration
Full Time – 2 + 1 Years Part Time – 4 Years + Up to 2 YearsLocation
MadridAnnual Intakes
Oct, Jan, Apr - Undergraduate
Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Madrid
Duration
Full Time – 2 + 1 Years Part Time – 4 Years + Up to 2 YearsLocation
MadridAnnual Intakes
Oct, Jan, Apr - Undergraduate
Bachelor of Business Administration and Digital Innovation with Fashion & Luxury Business Management in Madrid
Duration
Full Time – 2 + 1 Years Part Time – 4 Years + Up to 2 YearsLocation
MadridAnnual Intakes
Oct, Jan, Apr
Apply for this program
Apply for the Business Bachelor at GBSB Global Madrid and gain essential skills for global business success. Take the next step towards a rewarding career and apply now!
Resources
Explore detailed resources that cover the program structure, learning outcomes, and more. Download our brochure and other materials to learn more about this program.
Program Brochure
Learning Outcomes
Program Outline
Academic Calendar
Application Guidelines
The perfect balance of hands-on projects and insightful mentorship.
Madrid Campus
GBSB Global Business School in Madrid is located in a beautiful and quiet student area, where many students prefer to live, and is a perfect place to study. Our business school is housed in a modern, custom-built building to ensure effective and comfortable learning.
Our Accreditations, Rankings & Global Recognitions
Discover the certifications and achievements that set our GBSB Global Business School apart, ensuring the highest standards in business education.
Student Stories
I initially chose this university because they offer the program in English and it only takes three years, which helps save time. But what I didn’t expect was how international it would be. My classmates come from all over the world – the U.S., Africa, Europe, and Asia – and bring different perspectives to every discussion. Since I was the youngest in my class, I learned a lot from my classmates who had work experience in different countries and industries. That was one of the most valuable things I’ve gained from my studies.
I’m currently a transfer student in the BBA 3 in General Business. The school was incredibly helpful in transferring my credits and answering all my questions, making the transition smooth. Beyond academics, GBSB Global offers a complete international experience. It pushes me out of my comfort zone and prepares me for the real world. It’s truly a global journey – challenging, but in the best way possible.
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